Yggdrasil Gaming is to provide its full portfolio of slots and promotional tools to Betfred’s UK and dot-com sites.

Yggdrasil i-gaming content heading to Betfred

The direct integration gives Betfred access to Yggdrasil games including recent launches, Spiña Colada and Sunny Shores, as well as in-game promotional tool, Boost, and social sharing tool, Brag.

Russell Young, commercial director at Betfred.com, said: “It is our number-one priority to give our customers a world-class playing experience, and that means offering them the most popular games.

“Yggdrasil is one of the industry’s most talked about games suppliers, and for good reason, so we are thrilled to add these fantastic titles for our players to enjoy.”

Yggdrasil CEO Fredrik Elmqvist added: “Betfred is renowned for providing a great gaming experience, so it is a natural home for Yggdrasil slots.

“Since securing our UK licence, it has been a key strategic aim to place our slots with the market’s most important operators, and this is another important step towards that goal.”