Following the Cherry Group’s acquisition of Malta-based gaming company ComeOn, Cherry iGaming is to use the ComeOn brand, effective from April 1.
“We are building a business area, merging Cherry iGaming and ComeOn, with a number of brands within it and setting a new unified culture and actionable values,” said ComeOn CEO Jonas Wåhlander.
“We therefore wanted to take this opportunity to have a really good think about what name mirrors this the best. After spending some time we weren’t able to point to any brand alternative being on par or better than ComeOn.
"It’s simply a great name and perfectly summarises our cultural attitude,” said Wåhlander.
Cherry CEO Anders Holmgren added: “By clearly branding this business area we are, just as with XCaliber, Game Lounge and Yggdrasil, being even more clear and specific about how we build shareholder value, while supporting and acknowledging the diverse needs of each of our business areas.”
