Gaming content and software giant Playtech has agreed a strategic partnership with Captain Up, a real-time engagement and retention platform.

Captain Up for Playtech

The deal will enable Playtech licensees to further incentivise, analyse and reward players using gamification, social and communication tools. Captain Up will become a Playtech Certified Partner with its platform integrated within Playtech’s IMS player management system.

The Captain Up platform employs social gaming mechanics to increase player engagement and lifetime value. These include challenges, tournaments, community feeds, badges, levels, leaderboards, in-app messaging and more, all in real-time and customised to a specific operator and player journey.

The platform also offers operators an easy-to-use web-based back office to monitor, manage and analyse player actions.

Shimon Akad, COO of Playtech, said: “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance player engagement through the use of real-time analytics.

“We have known about Captain Up for some time and we’re very pleased to be working together.”