Juventus Football Club, which has topped Italy’s Serie A for the last five seasons, has sealed a regional partnership deal with online betting platform Vwin, which becomes the club’s official regional partner in Asia.
As a result of the agreement, Vwin will have the rights to use Juventus’ brand and image in advertising its own products in China, Hong Kong, Macau, Taiwan, Vietnam, Indonesia, Malaysia, Philippines, Singapore and Thailand, while also offering Juve-themed events in the region.
Giorgio Ricci, the club’s co-chief revenue officer and head of global partnerships and global revenue, said: “We are very satisfied with this new regional partnership that confirms Juventus’ global growth in high-potential markets such as this one."
