Betway has strengthened its e-sports offering with the signing of a sponsorship agreement with Sweden-based e-sports team Ninjas in Pyjamas.

Record e-sports deal for Betway Source: Betway

In a statement the operator said the “high six-figure deal” includes on-shirt branding, content usage rights, onsite branding at the NiP gaming house and full player access.

Betway’s Anthony Werkman said: “We are delighted to join forces with Ninjas in Pyjamas, a team with an unrivalled history of success in e-sports that is hugely popular the world over.

“We have put a special focus on our e-sports offering over the past few years by launching the first e-sports specific microsite and content channels.

“Our agreement with NiP is yet another first and cements our position as the world’s leading e-sports bookmaker.”