UK-based online operator Tempobet has signed a deal to become the principal partner and shirt sponsor of Burton Albion Football Club for the 2016/17 season of the English Championship.

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The deal will see the online sportsbook’s logo adorn the first team shirt. Adult supporters’ shirts will also carry the Tempobet branding, while those worn by junior fans will feature the Burton Albion Community Trust.

Tempobet managing director Mark Clayton said: “We’re delighted to partner with Burton Albion, a progressive club that matches our ambitions to challenge on the big stage.

“English football is a pivotal part of our business and our agreement with Burton gives us with a great platform to present our products to a wider audience.”

Burton Albion commercial director, Fleur Robinson, said: “It was very important for us to find the right sponsorship deal at this key moment in the club’s development and we are delighted to have signed up to the biggest sponsorship deal in Burton Albion’s history with Tempobet.

“I am also delighted that Tempobet has agreed that our charity, Burton Albion Community Trust, will feature on the shirts of our junior fans, which will highlight the amazing work BACT does, especially with young people.”