Burnley football club, which won promotion to the Premier League in May, has signed a club record shirt sponsorship deal with online operator Dafabet.
In what the club called a “multi-million-pound deal”, Dafabet signed a two-year agreement and will have its name on all adult home and away shirts for the 2016/17 and 2017/18 seasons.
Anthony Fairclough, head of commercial affairs at Burnley, said: “This has been a lengthy process, involving many different companies of stature all over the world.
“It highlights just how far the club has come as a commercial entity across the globe. We have been invited to boardroom tables where previously we would never have had the opportunity.
“However, Dafabet quickly emerged as our preferred partner due to their proven track record within the Premier League and we look forward to initiating some of the inventory in our partnership.”
