SIS has agreed a deal with Swedish media rights holder Svensk Galopp to stream Swedish thoroughbred racing to the UK and Ireland for the first time.
The landmark deal sees the SIS service broadcast 11 races from the inaugural meeting at the newly built Bro Park racecourse on Sunday, June 19, including the Swedish 1,000 and 2,000 Guineas.
Brent Dolan, head of horse racing content at SIS, said: “We’re excited to bring this prestigious fixture of Swedish thoroughbred racing to our customers for the first time and, having never covered any type of horse racing from Sweden, we’re looking forward to customer feedback on the coverage of the Bro Park meeting and the interest it generates.”
