Playsafe Holding subsidiary Ecom Enterprise has launched a new online poker site, PayNoRake.com, which it says rewards loyal customers.

The site offers 100 per cent rakeback and makes daily payments to its players - features described by Ben Johansen, chief executive officer of Ecom, as the natural evolution of the game of poker.

“As poker markets around the world become more and more saturated, price competition will harden,” he remarked. “It is our opinion that the price leaders will be the victorious market participants over time.”

“You are ignorant if you think that consumers don’t care how much they have to pay to play a round of poker. Our objective is to be the natural price leader for consumers that love the game of poker.”