Content and system developer Betdigital has announced that its Wild Jewels slot has proven successful with Ladbrokes customers.
Heath Samples, Betdigital CEO, said: "Our relationship with Ladbrokes continues to go from strength to strength. Both parties are delighted to announce that Wild Jewels has captured the retail market by storm.
"Prior to the launch of Wild Jewels it was vital for Betdigital to carry out extensive research on the profiling of the player in order to build a complete understanding of what type of games would be best suited. It’s clear from both a mobile and high street perspective that the initial extensive research has paid dividends.”
Matt Stadius, head of retail content at Ladbrokes, added: "Wild Jewels has made an excellent start and initial results suggest that performance will only continue to grow.
"The game style is well suited to the LBO market and we're delighted to see the strong early performance continue. Betdigital are building a reputation for delivering great games coupled with high speed third party integrations. We're looking forward to continuing our relationship with them moving forward.”
