Ladbrokes has released its new Playtech-developed platform across web, mobile, tablet and other devices.
The “omni-channel” HTML5 front-end solution combines Ladbrokes’ sportsbook roadmap and development into a single work-stream, with Playtech subsidiary Mobenga as the single front-end technology provider.
The desktop sportsbook will also be supported by Playtech Sports’ new NGen system, a bespoke solution capable of handling large volumes of data across concurrent sporting events and thousands of betting markets.
Key to the new platform launch is a focus on football with a suite of initiatives designed to attract loyal football customers with Playtech Sports’ HTML5 solution boosting sportsbook performance and optimisation capabilities ahead of the new English Premier League season
Liron Snir, vice president - product, Playtech, said: “This has been a fantastic project to work on from start to finish with our Mobenga team completing their work in record time.
“We very much look forward to continuing our journey in partnership with Ladbrokes and helping them with the rapid growth of their digital business.”
