After a successful integration process, online gaming giant NetEnt is to supply casino games to licensed William Hill betting shops in the UK.
This is the first time NetEnt’s popular online casino titles will be available in retail shops in the UK.
In close collaboration with William Hill, the games have been redesigned to meet to the demands of the retail setting.
Per Eriksson, president and CEO of NetEnt, said: “We provide leading-edge digital casino solutions and we are excited to make our thrilling games available to William Hill’s land-based players for the first time ever.
“William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximise distribution in their major channels such as retail, desktop and mobile.”
