Online gaming giant bet365 has implemented Digital Element’s NetAcuity Edge IP geolocation technology to localise website content and improve user experience.
Bet365 has 17 million customers in more than 200 countries and operates in 17 different languages. Deploying IP geolocation means the operator can simplify content localisation and automatically serve content and advertising in the right language and currency.
Martin Davies, bet365’s CEO of technology, said: “To ensure that our players get a customised experience, it's imperative bet365 uses accurate, reliable and up-to-date IP geolocation data.
“Digital Element’s NetAcuity Edge technology provides us with the most accurate data available, enabling us to operate with confidence that we are offering the best experience possible as well as remaining compliant with any geographic restrictions.’’
