Online bingo site Foxy Bingo, owned by bwin.party, has unveiled a multi-million pound marketing campaign including television adverts and a new-look brand.
The new look is to feature in a series of adverts that will include 10-second teasers, followed by 30 and 40-second spots.
Golan Shaked, bwin.party’s director of games, said: “We have made Foxy Bingo more contemporary with over 60 new, best-in-class games, an upgraded user interface and great emphasis on developing the mobile and touch device experience.”
The campaign also includes online marketing and PR involving UK reality TV star Joey Essex.
