Betradar has launched its Live Channel products with Italian bookmaker Sisal Matchpoint, which has already integrated the Live Channel Retail in 500 retail outlets across Italy.

Sisal Matchpoint Live Channel

Live Channel Online has also been integrated into the sisal.it website, offering punters access to live streams with immediate effect.

Jörn Anhalt, managing director for media rights at Sportradar, said: “The integration of Live Channel Online and Retail strengthen Sisal’s portfolio significantly with entertaining and revenue-generating live streaming solutions, dedicated for every platform.”

The managing director of Sisal Entertainment, Francesco Duarte, added: “Today, punters are looking more and more for interaction with sports, as shown by the growth and appreciation for live betting.

“Sisal Live Channel offers a rich schedule of sports events, supported by information, statistics and the latest technology.”