UK-based i-gaming operator ApolloBet has partnered with turnkey technology provider Income Access.
The agreement will see the affiliate programme for ApolloBet’s online sports betting and casino brand migrate to the Income Access platform, incorporating the technology company’s mobile tracking and ad-serving products.
Leon Hosking, sportsbook manager at ApolloBet, said: “We have chosen to work with Income Access over any other company as it provides a simple yet effective software platform to work with, both as an affiliate and as a client.
“Income Access and the new affiliate programme are an integral part of growing and building a better ApolloBet brand.”
ApolloBet’s Income Access white label will include the firm’s new mobile software development kit, which allows operators to track all aspects of their mobile affiliate marketing campaigns.
The brand’s white label will also incorporate Income Access’ recently unveiled Ad Serving tool.
Nicky Senyard, founder and CEO of Income Access, added: “I’m thrilled to see ApolloBet partnering with Income Access for the re-launch of its affiliate programme on our platform.
“Our software, with its Ad Serving and mobile SDK functionality, will almost certainly play a vital role in driving player acquisition for this innovative brand.”
