The Swedish Gaming Board has awarded the Swedish Sports Alliance a licence to launch Klubblo; a new digital lottery platform that helps fund Swedish sport and which is now live.
The deal is a joint venture between media partner Metro and casino operator Cherry.
Klubblo offers a variety of online scratchcards, via mobile or PC, with games provided by Yggdrasil Gaming.
The players choose which associations their money goes to with each federation or association being able to create custom lottery tickets via Klubblo.se, ensuring their brand gets visibility.
