Yggdrasil Gaming has entered the Swedish regulated gaming market via a collaborative project with Svenska Klubbspel to deliver bespoke lottery gaming products to support a number of Swedish beneficiaries and the non-profit Sports Alliance.

Yggdrasil

Yggdrasil will provide a number of its games and will enable clubs to customise and brand their own lottery titles to capitalise on the strength of their own brands and fan bases.

Fredrik Elmqvist, CEO of Yggdrasil, said: “Klubblo [the Sports Alliance’s own lottery] is a particularly exciting project for Yggdrasil, being our first step into both the world of the World Lotteries Association and the regulated Swedish market.

“We have been working on this since autumn last year and we’re delighted to now see these games live for the Swedish Sports Alliance and Klubblo.”