Betfair has adopted Jumio’s Netverify customer verification solution.
The system will allow Betfair’s customers to pass know-your-customer checks easily and quickly, without needing to take a picture of their ID and send it to the verifications team.
Phillip Rivers, head of registrations, payments and fraud at Betfair, said: “By adding Jumio’s Netverify into the customer verification process, we are making life quicker and easier for our customers, minimising fall-out from lengthy verification processes and removing costly man hours where we have to receive and review documents manually.”
Catherine Hickey, EMEA sales director at Jumio, said: “More and more of the top operators are integrating Jumio into their customer verification processes.
“Betfair is the latest operator to use Jumio not just to meet know-your-customer requirements but also to deliver a quicker and slicker customer experience.”
Clive Hawkswood, CEO at the Remote Gaming Association, said: “We’re seeing more and more gaming operators across Europe use customer verification tools like Jumio, not just tick regulatory boxes but also to improve the customer experience."
