Bwin.party has denied a report claiming it is considering a break-up or sale of its business.
In a statement issued to the London Stock Exchange, bwin.party said: “We can confirm that there are no plans to break-up or sell the company.”
Instead, the online gaming firm said that its newly appointed chairman Philip Yea is working with the executive management team on ways to “increase shareholder value.”
This news follows earlier reports on Thursday by Bloomberg, who cited two sources, claiming the company had appointed Deutsche Bank to explore a partial or complete sale of the company as part of a strategic review.
Shares in bwin.party gained more than three per cent at 1447 GMT.
