David Loveday takes a retrospective look at a year that has seen considerable progress for OpenBet

2011, our 15th year in the industry, was yet another year of considerable progress for OpenBet as the company continues to grow, invest in its offering and deliver the high standard of service that our customers rightly expect. We look forward to maintaining this momentum in 2012.

Last year started with a successful management buyout backed by our new investor Vitruvian Capital. Its backing and support provides OpenBet with a tremendous platform from which we continue to grow our existing business and participate in the numerous opportunities that are arising as markets regulate across the globe.

The people we employ are crucial to the success of our business and we have continued to strengthen our team in 2011. Nikos Kryvossidis joined from Google as senior vice president of technology, heading up sportsbook operations. His skills and expertise have been invaluable as we progress our online product roadmap which focuses on liabilities, security improvements, increased flexibility for the user interface, enhanced bet settlement and trading interface, plus casino and content roadmaps. Amanda Bicknell has joined us from Microsoft as our sales director and will focus on existing sports betting and casino clients as well as managing, strengthening and developing key partner relationships.

We reached a milestone with our 100th partner agreement in 2011. Partnerships continue to be a very important part of our business offering and ensure that we provide our customers with the very best content, products and services. Some notable examples include the rights to develop a slot game based on The Cube, the popular ITV game show, and the addition of celebrity content such as Hulk Hogan’s Hulkmania.

This interview can be read in full in the first 2012 edition of iNTERGAMINGi