UK bookmaker William Hill has reported a good start to 2017 with online sportsbook wagering up nine per cent and major growth in its Australian and US business in the 17 weeks to April 25.
Online revenues were up 16 per cent overall, while its Australian revenues rose 41 per cent and the US 19 per cent, said CEO Philip Bowcock.
“It has been a positive start to the year. Our online business continues to deliver growth thanks to the improvements in product, user experience and marketing we have made.
“Retail is also seeing positive trends while our key international markets continue to perform well with double-digit wagering growth.
“Our transformation programme is progressing well and we are on track to deliver £40m of annualised savings by the year end. Overall, we are in line with market expectations for 2017 at this early stage in the year."
The plans he said, are to grow the UK market with increased investment in product, marketing and omni-channel solutions; continue the overseas revenue growth and diversification; and deliver a transformation programme to provide £40m of efficiencies for reinvestment and a programme aimed at delivering a global technology platform.
