Super Bowl, a family entertainment centre based in Wisconsin, US, upgraded its bowling scoring system to QubicaAMF’s BES X.
David Bardon, a proprietor of four bowling based entertainment centres including Super Bowl, operates 112 lanes. With the new BES X system, he is able to more effectively leverage open play to new and larger customer segments.
Bardon said: “It’s not just bowling anymore. Proprietors need to focus on enhancing the customer experience by providing new ways to bowl, building social interaction and connecting with the new generation of bowlers. BES X allows us to do just that.” He continues: “In the ever-changing bowling industry, we are seeing a switch to offering a complete realm of family entertainment and I am glad there is still a way we can offer bowling as the anchor for that entertainment.” Jay Buhl, senior vice president of sales for QubicaAMF in the Americas, said: “We are thankful for the relationship we have built with David, and appreciate his continued service for the entire bowing industry. Our passion is innovating and providing state-of-the-art products, such as BES X, so proprietors like David can be more successful delivering the experience today’s customers have come to expect.”
