Playtech BGT Sports, a leading supplier of self-service betting terminals, is to launch an innovative phone app, BetTracker.

PBS launches BetTracker for retail

The app allows customers to transfer sports bets to their mobile devices after placing them in-shop.

They are then able to watch bets progress and even cash them out on the system, which sits on the same platform as the BGT terminals found in bookmakers throughout the UK and Ireland.

John Pettit, PBS’s UK, Ireland and Australia managing director, said: “We’re pleased to introduce BetTracker, a revolutionary product which will provide a real boost to the retail sector, improve the user experience, and increase operator revenues.

“We appreciate that some shop customers prefer anonymity and don’t want online accounts. Others like the sociability their local bookie offers. This solution caters for both, bringing the technology that is now routine online into retail estates for the first time.

"PBS continues to drive innovation in the retail space, and we look forward to seeing BetTracker transform the betting experience for customers in all shops up and down the country."

BetTracker is available on Apple and Android.