The two newest Funky Town family entertainment centres from EMC, located in Almaty, Kazakhstan, and Moscow, Russia, are experiencing success utilising Embed’s revenue management system.
Kazakhstan-based operator EMC, owner of the Funky Town brand of FECs, has partnered with Embed on three previous projects and uses the company for the cashless operation of its games and large-scale rides and attractions.
EMC began developing and managing FECs in 2007, opening small locations of 500-700sq.m. Today, it has seven locations in Kazakhstan, some over 2,000sq.m in size, with more than 100 games and attractions. The new Moscow location is set to open on March 1.
“When we decided to upgrade our current card system, we looked at all the card systems on the market,” said EMC’s founder, Igor Novikov. “We chose Embed because it is the most modern card system on the market at this time. The Embed system has the best software, reliability and stability. The system allows us to actively utilise the loyalty programme and receive reports in a very convenient manner. Their technical support team is very professional as well.”
Embed’s director of new business development, Andrea Bisi, said: “Funky Town is a very experienced chain of quality FECs in the region. The management has long experience, solid development projects and a clear vision on their operation style. It is a pleasure to work with them and assist to bring their chain to the next level.”
