Inspired, the provider of virtual sports and mobile games, announced that it has signed an extension to its partnership with Paddy Power to supply its products to the retailer across the UK and Ireland.
Inspired’s range of Rush games, including Football 2, Cricket and Golf, along with updates to Greyhounds and Horses, will also be provided in the suite of products available to Paddy Power’s retail customers.
Steve Rogers, CCO of Inspired’s digital games, said: “I’m delighted that Inspired will continue to supply its world-class virtual sports to Paddy Power for the next three years. At Inspired we are continually innovating and extending our virtuals offering and I am proud that we can deliver such a fantastic range of products to Paddy Power customers.”
Michael Ahearne, Paddy Power director of retail product and innovation, said: “This exclusive deal is fantastic news for Paddy Power customers. We now have the ability to display more Virtual Sports action from Inspired than ever before. We’re confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there’s something for everyone.”
