Holovis, the sensory experience entertainment company, has announced that Baz Slatter will lead the further expansion of its Extended Experience platform.

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The former global business director of Picsolve, which specialises in theme park and attraction photography, will help promote the augmented reality Extended Experience across the industry.

Slatter said: “I have formed a real passion for combining the application of innovative technologies with consumers in the attractions and leisure industries, that’s what initially appealed to me about joining Holovis.”

With 25 years of commercial, product and marketing experience, Slatter is looking forward to the challenges the sector will present and to “build on the success of this amazing new platform.”

Stuart Hetherington, CEO of Holovis, said: “The Holovis Extended Experience transforms the engagement model, by increasing brand connectivity, improving spend per guest and helping to turn passive users into fans.

“It creates a whole new ecosystem where guest motivations align with, and are energised by, the rich experience offering now available to them. When this is combined with our latest mixed reality capabilities (where augmented and virtual realities are blended together) the Extended Experience really comes to life.

Hetherington believes that this move will enable the company to combine its next generation technology with Slatter’s experience running major park-wide contracts to create a “total guest experience.”