Inspired has signed a long-term contract renewal with UK fixed-odds betting company 49’s.
The first company to deploy Inspired’s virtual sports, 49’s has provided virtual horse and greyhound races to around 10,000 UK LBOs since 2001.
The new contract will provide 49’s with Inspired’s latest graphical upgrades to its Portman Park, Steepledowns, Sprint Valley, Brushwood and Millersfield tracks.
Steve Rogers, CCO of digital games at Inspired, said: “Since our very first virtual sports deployment in 2001, 49’s has been delivering our best-in-class content to its customers, and I’m thrilled that this will continue to be the case."
David Purvis, CEO, of 49’s, added: “We are pleased to have extended and broadened our agreement with Inspired, and look forward to continuing our successful working relationship. Furthermore, this new deal will see our virtual horse racing and greyhound brands being enhanced and distributed through digital channels to a worldwide audience.”
