UK-based children’s play centre operator DP Leisure has further expanded its 360 Play brand with the opening of its fourth – and largest – venue.

360 Play

The new centre at the Festival Leisure Park in Basildon, Essex, follows the company’s existing play locations in Milton Keynes, Stevenage and Leicester.

Housed within a 28,000sq.ft building, the new 360 Play centre was designed by DPL’s sister company DP Associates. Featuring a four-storey central play frame, the location offers a host of climbing, sliding and crawling activities, a dodgem car track and carousel supplied by IE Park/SOLI Bumper Cars, climbing walls from Innovative Leisure and a creative play area, 360 Street.

“We have been looking to open a fourth site for some time,” said 360 Play managing director Duncan Phillips, “and having seen the opportunity available in Basildon decided that Festival Leisure Park would be ideal for our next centre. We were also impressed with the plans the landlord, Aviva, had for the site in redeveloping it into even more of a family leisure destination and we have become a key part of this project.

“I’m confident we’ll enjoy a great deal of success there as we have done at our other three locations over the years.”

Pictured - 360 Play managing director Duncan Phillips (front) with some of the guests on the VIP day held at the new Basildon centre. (Left) Joanne Phillips, sales manager at the adjacent Holiday Inn Basildon, Clair Grayston, Basildon Hospital Charity, and Sam Terrell, Basildon Council.