Apex Gaming has opened a sales and service subsidiary in Johannesburg, South Africa.
Apex Gaming Africa is a division of 3 Point Gaming and is spearheaded by industry expert Andy Hudson (pictured). The Apex management has placed great emphasis on researching player requirements in South Africa. This has resulted in the development of a number of market specific modifications and upgrades to the current generation of equipment and games.
The country’s limited payout market is suited to the Apex solutions and the company has already secured its South African National Manufacturers Licence.
“During the compliance process, we have been working hard to ensure that all of our updated hardware platforms and new software versions have obtained local homologation certifications and approvals in order to move quickly once our licence was granted,” said Hudson.
“We have already made our first sales and will continue to place optimal focus on customer needs and ensure our products match these.”
Apex CEO Max Pessnegger said: “Together with Andy and his team, we have worked extremely hard in ensuring that our product solutions are fine-tuned to the LPM market.
“Apex Gaming Africa is our new base from where we will support customers throughout the African continent. Our strategy here is to offer local service with our gaming solutions that have been created to correspond to local player preferences.”
