The amusement industry has a long tradition of utilising licensed brands within games and prizes. It is a trend that continues to help boost the appeal of this form of entertainment, writes Steph Norbury.

Queen Forever Queen Forever

IN our industry, a great game will most often do well on site. However, a great licensed game can almost always do even better.

Branded amusement machines and prizes can be a match made in heaven, attracting far more attention from players than their generic counterparts. Despite this, there are many risks – what is today’s hot licence, can easily become tomorrow’s excess stock. It is down to personal taste, the clever use of licensed content and, of course, good timing.

Read the full article in the June issue of InterGame