Intralot is focusing its future strategy on the “end customer” as part of a shift towards a B2C model, group CEO Antonios Kerastaris said.
The gaming group’s revenues grew 20.4 per cent to €1.85bn in the 2014 financial year.
Cashflow from operations reached €95.4m, an increase of 17.3 per cent on the previous year, and net debt decreased by €20m to €381.4m.
Kerastaris described the results as focused on “cashflow generation,” which led to the improvement in its debt position. In Azerbaijan, the company obtained a 10-year exclusive licence to offer horseracing games, in addition to its sports betting and greyhound game licences. Its existing exclusive sports betting licence was extended by an additional five years, up to 2025.
“Both developments are in-line with our strategy to pursue a B2C business operation model,” said Kerastaris.
Intralot recently extended its facilities management and marketing services contracts for all games offered in Morocco, a gaming market that has “significant upside potential,” for two additional years, up to August 2017.
Said Kerastaris: “As the gaming industry undergoes significant regulatory and technological changes, large-scale mergers and a shift of focus towards the final consumer through a B2C model of operation, Intralot during 2014 proceeded to a reorganisation of its structure and strategy so as to better respond to the challenges of its sector.
“Under my direction, as the group’s new CEO, the company’s new strategy will focus on the expansion and strengthening of our product offering, the increasing importance of the end customer and the customer relations management, and the streamlining of the current business.
“Intralot is ready to lead the way in the new environment that is being shaped.”
