Debit card solutions specialist Embed enjoyed a strong showing at the recent ATRAX Expo in Turkey, where it exhibited with distributor and operator BALO.

BALO and Embed

BALO recently installed the Embed system across if FunLab chain of FECs.

After eight years with another card system manufacturer, BALO and Embed entered into a distribution agreement that has resulted in the successful trade show collaboration, the replacement of four existing card systems and additional new projects for the newly formed alliance.

“The Embed card system has immediately performed very well, with an increase in revenue between 10 and 30 per cent, compared to the same period last year in our two major locations,” said BALO owner Levent Baloglu.

Andrea Bisi, director of international business development at Helix Leisure, said being part of the “BALO family” during the ATRAX show was a “great experience.”

“The trade show is quite regional, and it was very positive for us,” Bisi said. “Turkey and the surrounding territories are investing in FECs. The Embed and BALO superior range of products is a perfect match for the higher level of customer experience required by today’s FEC market.”