Roger Newborough, co-founder and former managing director of the hugely successful Jolly Roger (Amusement Rides) Ltd passed away suddenly but peacefully on Thursday, November 13.

Roger Newborough

Roger founded the company in 1988 and together with partner William Hennessy gradually built a business which became synonymous for its large range of colourful eye-catching high-quality kiddie ride products. 

During the 1990s the company became known as market leaders, spear-heading a change towards high-end "licensed rides" featuring many characters from popular children’s stories, television and film. 

The firm became known for much loved characters such as Mr Blobby, The Busy World of Richard Scarry, Garfield and Bob the Builder; the latter breaking new ground both with production volumes (eventually reaching over 4,000 units) and with the introduction of video screen technology, which gave added interactive value to their products.

Over the years the company exported rides to over 40 countries and together with wife Susan he became a familiar face at all the major industry trade shows.

Roger eventually sold the business to Photo-Me upon retirement but his legacy lives on as many of the classic designs are still being produced and can also still be seen in operation today.

Roger was well respected for his love of the industry, his friendly professional manner and for his integrity. He was also noted for his respect towards the many loyal staff and customers associated with the business over the years.

Roger leaves a wife, Susan, and sons Stephen and John. He will be sadly missed by all within the industry.