After a record DEAL trade show in Dubai, the region’s largest distributor, Amusement Services International, put much of its success down to a history of ethical trading.

ASI - Award

General manager Prakash Vivekanand said: “It was a superb show for us; we were busy all three days. Although visitor numbers seemed down to me, their quality was very high.

“We detected a determined attitude from visiting operators that they did not want to be misread or mistreated – or indeed, misrepresented to. They were clearly aware that ASI is the best quality entity in the region, which does not offer bootlegged products because it is a manufacturer-appointed distributor. It is also key that ASI offers value-added services, including seminars and workshops, to help operators’ businesses to perform better.

“I think that our efforts over the past 15 years to be scrupulously legitimate and ethical, adhering always to what is right, is now bearing fruit and this was visible from the number of orders we took at the show.”

Picture - Majed Al Hokair, vice-chairman of Al Hokair Group presenting a special momento to Prakash Vivekanand for ASI’s 15th Anniversary.