JPM International, a leading player in the slots and interactive gaming markets, has announced a partnership with Betfred, the UK bookmaker.

The deal will see JPM offer an extensive range SWPs through its patent pending Gameology system. The company will deliver six games including Bullseye, Catchphrase and Hangman.

By using the JPM’s Gameology system, players’ performance can be closely monitored to ensure that game content and game difficulty can be perfectly matched to each player’s unique skill level.

Betfred is now one of the top four bookmakers in the UK. With more than 700 UK high street stores and 2,500 employees, it is also the world’s largest independent bookmaker and the official gaming partner for Wembley Stadium and Manchester United.