Bally Technologies is to bring its content online through an agreement with interactive gaming and betting solutions firm OpenBet.
The deal will see Bally offer its land-based content to the online audience via Openbet’s casino and centralised account. OpenBet Casino will provide existing customers the opportunity to select and integrate online casino content from various content providers, including Bally.
This means that Bally’s content will be available through operators on PCs, tablets and mobile devices. The first games will include Vegas Hits, Tiger Treasures, Cupid and Psyche and Mayan Treasures.
“We have been very successful at creating exciting and compelling products for our land-based customers, and many of them would like to replicate their hugely successful land-based offering in the online environment,” said Bally Technologies’ vice president of business development John Connelly. “Utilising OpenBet's platform, we are now able to extend the reach of our products and make them available to a truly global online audience.”
David Loveday, Openbet CEO, said that the company’s vision has always been to create a platform that is “truly open.”
“The fact that content that has historically been land-based is now being made available online highlights the flexibility and opportunity of our offering. We welcome Bally Technologies as a perfect new partner, further exemplifying the diversity of OpenBet Casino,” he said.
