2012 will be a major year for FutureLogic’s PromoNet promotional couponing solution, said the company’s sales and marketing manager, Anette Jauch.

PromoNet has already been installed in venues in the US and has received the approval of GLI, BMM and the Nevada Gaming Board.

“We feel that now is the right moment to push the product in Europe and we’re lining up field trials,” said Jauch. “2012 will see FutureLogic really push PromoNet.”

PromoNet, she explained, is the only system that can reward customers for their play behaviour so, for example, time at device and the level of wager. It can also be used to target specific banks of machines or to promote events, such as happy hours. Crucially, this “intelligent system” enables casinos to offer anonymous rewards.

“Previously, operators have never had a tool to reward those who aren’t signed up to a membership scheme - there are many players who wish to remain anonymous players. With PromoNet, we’re really offering a very valuable marketing system for casinos.”

PromoNet has been exhibited by the company at other shows, yet, as Jauch said, many people visiting ICE this week have been surprised at its many features. “People visiting the stand have realised that it does more than they expected.”