Mexico offers a great deal of potential but national regulatory framework needs to be drawn up, it has been claimed.

Jessica Luna, Atronic International’s sales director for Latin America, said that in terms of potential, Mexico represents the largest market in the Latin American region.

"Every manufacturer, operator and supplier turned their eyes to Mexico in the last two years," she told InterGaming. "Atronic, as a leader in the market, ought to have a solid presence in every market so we consider that entering Mexico was a natural decision."

At last week’s Latin American Gaming Fair, ELA, in Mexico City, Atronic presented its new Oxygen platform, along with its multigame Diversity and multilevel progressive Cash Fever Hot & Wild.

"We are very happy with the results and Mexico is not an exception," Luna said. "The interest shown by our customers and by people in general exceeded our expectations."

Once again at this year’s show it was evident that the type of equipment available to operators has broadened further, this time with the introduction of live table games. However, this movement into new types of gaming is the result of a reinterpretation of the country’s gaming law, which dates back to the 1940s, rather than any specific new legislation.

"The gaming industry in Mexico is going through a natural process of evolution," explained Luna. "A gaming culture needs to be created across the country, especially in the states where gaming is just starting. National gaming regulation needs to be created and technical certifications and inspections need to be enforced."