BetStone, the Irish provider of server-based gaming solutions, is launching a new brand image to align its corporate identity with the company's innovative technology.

The rebrand comes as BetStone looks to new markets and growth opportunities against a backdrop of changing regulation for gaming throughout Europe.

Legislative developments in Italy over the last four years have created new opportunities for the company to grow and it will be supplying video lottery terminals to Italian operators in 2011. The company’s continuous investment in technological developments will facilitate further growth in markets such as South America, where the brand already has a strong foothold.

A new image has been designed to represent BetStone’s agility in the market place. Vertical and horizontal lines within the logo match the brand’s flexibility while a ‘refreshing’ colour palette reflects the high-tech feel of the company.

"Our advanced technology and forward thinking platform delivers greater performance and profitability to our operators and the new brand now reflects this state of the art technology," said Avron Goss, director at BetStone.

"As local regulation and licensing of gaming start to erode, BetStone is poised to enter into exciting new markets. Now the flexible and modern feel of the brand truly represents our business approach."