TCS John Huxley's second Access All Areas event held in Las Vegas last week was a major success with double the number of attendees this year, the company said.
The VIP-themed event was held at the Palms and saw the Ghostbar venue transformed into an upscale casino boasting the latest product innovations from the company.
Among these were the new e-FX Solo display, an entry-level model featuring a 21ins screen, Double Action Roulette, which delivers two winning numbers from a single spin of the wheel, a progressive and game bonus system known as Supernova Table Bonus, a new table game called 3 Dice Football that combines the excitement of craps with American football and the company’s new roulette optimisation tool, Gaming Floor Live.
"Our ore-show marketing campaign proved extremely effective with visitor registrations to our website significantly higher than last year," said Tracy Cohen, marketing manager at TCS John Huxley. "We decided to stay open until 8pm to take advantage of the venue which is magical after sunset and by the end of the first day we had almost as many attendees at the 2009 event, with the final visitors numbers doubled."
Roger Hawkins, chief executive officer for the Americas, described the event as an "unmitigated success" for the company.
"Not only have we doubled the numbers, we have maintained high quality visitors who have enjoyed our hospitality and been able to spend time with our team, really seeing our product offering," he said. "We always listen to our customers and right now the response to continue is almost deafening."
