Bally Technologies has installed its iVIEW Display Manager point-of-play communications technology at Galaxy Entertainment Group's StarWorld Casino in Macau.

The new system has gone live across the casino floor, delivering an interactive player communication and messaging experience - without interrupting game play - on games manufactured by Aristocrat Technologies, Bally, IGT and WMS.

"Partnering with Galaxy Entertainment Group on the floor-wide implementation of iVIEW DM has been such a rewarding experience for Bally Technologies," said Richard Haddrill, chief executive officer of Bally. "iVIEW DM is generating excitement among StarWorld’s customers with applications and information available to them right at the game."

iVIEW DM uses picture-in-picture style technology to create a variety of additional exciting and customer-enhancing services on the casino floor, including innovative floor-wide bonusing games.