The introduction of video lottery terminals in Italy could place further pressure on the country's casinos, it has been claimed.

Luca Gerardini of Magic Dreams told InterGaming that the Italian AWP market is “quite strong” but concern has been raised over the impact the introduction of VLTs will have across the gaming industry.

“Everybody is trying to understand how the market will develop and how the VLTs will impact on both AWP and casino markets as the potential win for the player could be extremely high,” he said. “This market is interesting for slot machine manufacturers, concessionaires and the players as well. During the show we saw how people – both customers and other companies – were interested in this market opening.”

Magic Dreams has three VLT terminals already available and more than 70 game titles, ensuring it is well placed to take advantage of the new market in Italy.

Gerardini added: “The experience we’ve acquired during the years in the casino and AWP markets, both national and international, has enabled Magic Dreams to be technologically ready to supply VLT products into the Italian market.”

The company exhibited a range of its products at Rome’s Enada show in October, including Alfastreet’s multiplayer roulette as the product’s official distributor in Italy. The company has obtained homologation of the machine and has installed many models in Italy. This, Gerardini said, will continue throughout 2010.