WMS Gaming will expand the global market penetration of its fully digital Bluebird2 gaming machines with its entry into Australia's New South Wales gaming market.
New South Wales is one of the world’s largest gaming markets outside of North America, with WMS estimating there are more than 94,000 gaming machines located primarily in clubs and pubs. WMS expects to build market share in New South Wales by leveraging its broad video reel game library of proven game themes.
Approval from the New South Wales Office of Liquor, Gaming and Racing to commence the inaugural Australian field trial in the NSW market is expected by July 10, with field trials to begin immediately after that. Pending completion of the trials, final regulatory approval for WMS’ games in New South Wales is expected by early 2010.
WMS has entered into an agreement with eBet Gaming Systems to serve as the exclusive sales, distribution and technology services provider for WMS’ gaming products in New South Wales. eBet is a leading Australian supplier of gaming systems, software and networked gaming technology solutions to a majority of NSW club facilities.
In addition to serving as distributor, eBet will also provide WMS with technical support services and its established "translator and market protocols" that will facilitate WMS’ product offerings meeting appropriate NSW regulatory requirements in a timely manner.
