Greentube Pro, the turnkey social casino marketing platform from Greentube, which is part of Novomatic Interactive, is to be the exclusive social casino platform for Foxwoods Resort Casino.
By incorporating Greentube Pro, Foxwoods Resort Casino, which is located in the US state of Connecticut, will access the library of games offered by Greentube/Novomatic.
“Foxwoods’ leadership in the gaming industry makes them a perfect home for Greentube Pro,” said Thomas Graf, CEO of Greentube.
“We are proud of our alliance with Foxwoods and [operator] the Mashantucket Pequot Tribal Nation. We look forward to a long-term and mutually-beneficial relationship.”
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates loyalty strategies with the appeal of online and mobile play into a custom branded experience.
“We are impressed by the quality of the Greentube Pro product line and are excited about working with Greentube to realise this shared vision,” said Felix Rappaport, president and CEO of Foxwoods Resort Casino.
“This relationship marks an important transformation for the social gaming segment of our business and we are confident that the fundamental principles that make the Foxwoods brand so distinctive will continue to evolve.”
