Deron Hunsberger has been appointed senior vice president of North America sales at WMS Gaming.

Deron Hunsberger

In his new role, Hunsberger will lead sales, participation and leasing, sales support and marketing for WMS’ business throughout the US and Canada. He will lead the WMS team’s focus on developing sales and marketing strategies that meet the needs of gaming customers.

Gavin Isaacs, president and CEO of parent company Scientific Games, said: “Our goal as a business is to be the partner of choice for all our customers. I know Deron well and his deep understanding of the gaming industry and his commitment to creating revenue opportunities for customers will bring us closer to that goal.

“We are thrilled to have him on board as he brings a new level of energy and excitement that will invigorate our sales initiatives to help our customers keep their players in the game.”

Hunsberger has more than 20 years of sales and marketing experience. He most recently served as senior vice president of sales for the Americas at SHFL entertainment, now part of Bally Technologies. He has also held positions at Aristocrat and Konami.