Targeted marketing to East Asian customers has become particularly important in recent years as Atlantic City casinos look for ways to compete in an ever-expanding market.
Nearly every casino in the resort has a team dedicated to marketing to Asian customers, with the majority of those customers coming from New York City, Philadelphia and Washington, DC. That’s been the case for 15 to 20 years, most say. Today, however, casinos say the market for those customers is more competitive than ever.
That’s led Caesars Entertainment to make the websites for its four Atlantic City properties available in Chinese, Korean and Vietnamese. Golden Nugget Atlantic City recently hired an international marketing team to focus on Asian customers.
