By David Snook
Someone told me the other day that a retailer had suggested that the percentage payout in the Category C machines in its estate should be reduced, in order to make up a shortfall in the income which the retailer expected from the machines.
It is wrong to say, simply, “they never learn…” Those who made the suggestion probably have no history in the gaming machine industry, no fundamental understanding of it – and probably even lack the interest to attain that understanding.
The same qualifications apply to many of today’s machine specialists at retailers as with machine controllers in the days when the breweries owned the machines. Most of them are short-term appointments, spending a year or two on the machine side of the business as they progress through the company.
The difficulty for the humble operator is that he has to educate each set of new faces as they appear.
Meet the Contributors
- David Snook, a partner of InterGame Ltd., has been in the games and gaming industry since 1967. He was Editor of Coin Slot for 26 years and Joint Managing Director of The World's Fair, Coin Slot's parent company. He co-founded InterGame in 1994 and regularly writes for all InterGame’s publications.
- Mark McGuinness has more than 12 years’ experience in marketing director roles with both private and public i-gaming operators. Managing director of Isle of Man-based eMainstream Marketing, a digital agency offering business and marketing advice on social gaming, i-gaming and land-based gambling, he also serves as social and community director of the Sports Betting Community Network.
- Adrian Drewitz is international sales manager for leading US-based manufacturer Bay-Tek Games. While he only joined the company five years ago, during this time he has built up strong relationships with key operators around the world and has gained in-depth invaluable knowledge on the leisure and amusement industry.
InterGame is the only monthly magazine covering the international coin-op amusements and gaming industry.Learn more
InterGaming is the leading monthly magazine covering the international land-based casino and gaming industry.Learn more
Published bimonthly, iNTERGAMINGi is the leading publication for the growing international online gaming industry.Learn more
An extensive annual review of the industry covering all three gaming sectors and including a global directory of suppliers.Learn more
A three-times-a-year publication produced on behalf of the International Masters of Gaming Law.Learn more